Thursday, July 23, 2009

Marketing an Internet Presence - Network is a Verb

I was speaking with the CEO of an Dish Network Satellite Internet career and job site recently. We were making another installment in our ongoing discussion about developing and marketing an on-line Internet presence by leveraging on-line networking platforms.

The CEO made a statement that reminded me of the national, multicultural, social marketing Broadband Plan coordinated by the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention (CDC):

VERB?It's what you do.

To network does - not - mean to simply join a networking platform, create a profile, and passively expect magic to happen. It requires action. It requires reaching out. That's right - it requires effort.

I've talked to many people over the years that complain about not getting anything out of their membership to a given networking platform. When I ask, "What exactly did you - do - after joining the networking platform?" The response (all too often) Free Dsl Speed Up "Do?"

There are millions of - inactive - members of networking platforms. Unfortunately, that translates into million of people that are not realizing the benefit of on-line networking.

Network: It's what you - do - that counts.

There are obviously streamyx student package of ways one can take action and reach out. You can reach out directly to specific individuals through personal messages/emails or indirectly by posting blogs on topics of common interest, subject matter expertise, etc., or starting a club/forum around a common interest, subject matter expertise, etc. They all require action.

I belong to and I'm a heavy user of on-line networking platforms. All on-line networking platforms are not created equal. From my experience, without a doubt, out of all of the on-line networking platforms I've experimented with, I've found - the best - place to network and start investing in building an on-line Internet presence. It is amazing how fast you can do this.

As an example, do a Google search on the key words: do you exist

The first thing I want you to notice is that the result is a search return of approximately 412,000,000 hits. Now note that my blog post "Do you exist? - by Ron Bates" typically comes up as the 1st - 3rd hit on the first page out of 412 - million - hits. This capability is invaluable to someone desiring to build and market a personal or corporate Internet presence.

I believe so strongly in the power of building an Internet Presence by leveraging on-line networkin that I built a website just to discuss specifically how to do this.

Happy Networking!

Ron Bates is an expert in mission critical retained executive search. He is a Managing cable internet providers with the retained executive search firm Executive Advantage Group, Inc. He fixed line rental delivered personal executive coaching projects to former SAP, E&Y, Oracle, and WorldCom Exec's responsible for streamyx net dollar business units, and co-founded http://www.CV-Advantage.com, a self guided job search oriented executive coaching process.

With +27,000 direct contacts on on-line professional networking platforms, Ron has been referred to as "the most connected man on Earth". View Rons networking profile on Ecademy.

As a recognized expert in building an on-line personal Internet presence, Ron has been an invited speaker at venues such as the Marketing Executive Networking Group, British America Business Web Mail Tmnet Expert Connections, and is a regular guest on Netshares Ask the Coach?

My new Website: Internet Presence ?Do you exist? can be found at http://www.search-advantage.com

For more information on Conducting a Job Search Campaign go to http://www.job-search-campaign.com

TechRepublic's Senior Editor Sonja Thompson attended a Webgrrls networking meeting in Chicago and put together a video to give the TechRepublic community an idea of what Webgrrls is all about.