Wednesday, September 16, 2009

Cricket Unveils New Voice, Data Plans - But why are they still allowed to advertise 'unlimited' service?


Leap Wireless International this morning announced that Cricket Wireless will soon be offering two voice plans into the company's lineup: $40 unlimited voice and $45 unlimited voice, "mobile web" and directory assistance. Carriers like Cricket are increasingly appealing to consumers who want wireless service without long term contracts or credit checks. According to the carrier, they've got a new $50 plan also in the works:

In addition, Cricket Broadband will soon be available in nearly 1,000 national retailer stores through a new all-inclusive $50 monthly service plan. The new plan will include all fees and taxes and provides unlimited Internet access without a signed contract or credit check. The Cricket A600 modem will be available as a grab-and-go offering for $69.99 with no activation fee. wireless broadband internet top-up cards will also be available for this product.
Of course saying that Cricket's coverage remains limited would be a bit of an understatement. It's also interesting to note that despite the fact that States Attorney General have slapped the wrist of carriers who advertise limited broadband service as unlimited, Cricket retains the bad habit on the company's website of doing exactly that.
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